PETEK TOSUN

Associate Professor PETEK TOSUN

Deputy Head of Business Administration

A BLOK 1. KAT 239

+90 (212) 5336532 - 1608

CV

Education

Doctorate

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Master's Degree

İSTANBUL BİLGİ ÜNİVERSİTESİ
İşletme

Bachelor's Degree

İHSAN DOĞRAMACI BİLKENT ÜNİVERSİTESİ
Ekonomi

Research Areas

  • Services Marketing (Financial Services, Tourism and Hospitality Services, Higher Education), Consumer Behavior, Marketing Management (Brand Management)

Work Experience

2019 / 2019 Dr. Öğr. Üyesi
MEF Üniversitesi

2022 / Continuing Doç. Dr.
Kadir Has Üniversitesi

Administrative Duties

Görev Adı Görev Yeri Başlangıç tarihi Bitiş Tarihi
İşletme Bölüm Başkanı İşletme Bölümü 01.09.2024
Business Administration Minor and Double Major Program Coordinator Business Administration Department 22.08.2022 31.08.2024

Publications

  • Tosun, Petek; Cagliyor, Sandy Ipeker; Gürce, Merve Yanar (2024), "Reducing Consumer–Brand Incongruity Through Corporate Social Responsibility and Brand Trust: Exploring Negative Word-of-Mouth (NWOM)", International Journal of Consumer Studies, Vol.48, No.6, DOI: 10.1111/ijcs.13099
  • Uslu, Abdullah; Tosun, Petek (2023), "Tourist personality, value co-creation, and emotional well-being", International Journal of Consumer Studies, DOI: 10.1111/ijcs.12995
  • Uslu, Abdullah; Tosun, Petek (2023), "Examining the Impact of the Fear of Missing Out on Museum Visit Intentions", Journal of Hospitality and Tourism Research, DOI: 10.1177/10963480231168608
  • Tosun, Petek; Köylüoğlu, A. Selçuk (2023), "The impact of brand origin and CSR actions on consumer perceptions in retail banking during a crisis", International Journal of Bank Marketing, DOI: 10.1108/IJBM-03-2022-0137
  • Tosun, Petek; Tavşan, Nihat (2023), "The impact of perceived corporate social responsibility on consumer happiness and brand admiration", Management Decision, DOI: 10.1108/MD-10-2022-1441
  • Tosun, Petek; Tosun, Gökhan (2023), "The impact of servitization on perceived quality, purchase intentions and recommendation intentions in the ready-to-wear sector", Journal of Fashion Marketing and Management, DOI: 10.1108/JFMM-09-2022-0198
  • Karadağ, Hande; Tosun, Petek; Ayan, Büşra (2022), "User-generated and brand-generated content as indicators of university brand personality and business strategy", Journal of Marketing for Higher Education, DOI: 10.1080/08841241.2022.2056281
  • Tosun, Petek; Sezgin, Selime; Uray, Nimet (2022), "Consumer complaining behavior in hospitality management", Journal of Hospitality Marketing and Management, Vol.31, No.2, 247-264 DOI: 10.1080/19368623.2021.1941474
  • Tosun, Petek (2022), "Transforming universities for a more competent society: Digitalization and higher education", Multidisciplinary Perspectives Towards Building a Digitally Competent Society,
  • Tosun, Petek; Yanar Gürce, Merve (2022), "Consumer complaining behavior in banking: the influence of brand image on brand forgiveness and negative word-of-mouth", Journal of Financial Services Marketing, DOI: 10.1057/s41264-022-00194-5
  • Tosun, Petek (2020), "Unethical sales practices in retail banking", International Journal of Bank Marketing, Vol.38, No.6, 1305-1327 DOI: 10.1108/IJBM-02-2020-0074
  • Tosun, Petek; Yanar Gürce, Merve (2018), "Consumer comments about meat anti-consumption", British Food Journal, Vol.120, No.10, 2439-2453 DOI: 10.1108/BFJ-12-2017-0685

Courses Offered

Course Name Course Code Period
Consumer Behaviour MBAD510*1 2023/24 Spring
Applied Consumer Behaviour BUS336 2023/24 Spring
Sustainability and Ethics in Business KHAS1730 2023/24 Spring
Marketing Theory BA650 2023/24 Fall
Principles of Marketing BUS331 2023/24 Fall
Principles of Marketing BUS331 2024/25 Fall