Associate Professor MELTEM KIYGI ÇALLI
Education
Doctorate
UNİVERSİTEİT ANTWERPEN
Uygulamalı Ekonomi
Master's Degree
İSTANBUL TEKNİK ÜNİVERSİTESİ
İngilizce İşletme
Bachelor's Degree
MARMARA ÜNİVERSİTESİ
Çevre Mühendisliği
Research Areas
- Reklam Etkinliği
- Dijital Pazarlama
- Mobil Pazarlama
- Pazar Tepki Analizi ve Tahminleme
- Ekonometrik Modelleme
- Zaman Serisi Analizi
- Lineer Karma Modeller
Work Experience
2017 /
Continuing
İşletme Bölümü, Dr. Öğretim Üyesi
Kadir Has Üniversitesi
2011 /
2017
İşletme Bölümü, Yard. Doç. Dr.
Okan Üniversitesi
2006 /
2011
Araştırma Görevlisi
University of Antwerp
Publications
- Akdogan, Cagla Burcin; Uray, Nimet; Ulengin, Burc; Kiygi-Calli, Meltem (2024), "A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity", Business Process Management Journal, DOI: 10.1108/BPMJ-02-2024-0072
- Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; El Oraiby, Maryam (2024), "Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach", Telecommunications Policy, DOI: 10.1016/j.telpol.2024.102816
- Isler, Zulal; Kiygi-Calli, Meltem; El Oraiby, Maryam (2023), "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions", Electronic Markets, Vol.33, No.1, DOI: 10.1007/s12525-023-00678-9
- El Oraiby, Maryam; Kiygi-Calli, Meltem (2023), "The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products", Organic Agriculture, DOI: 10.1007/s13165-023-00446-1
- Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2021), "Forecasting time-varying arrivals: Impact of direct response advertising on call center performance", Journal of Business Research, Vol.131, 227-240 DOI: 10.1016/j.jbusres.2021.03.014
- Kiygi-Calli, Meltem (2019), "Corporate social responsibility in packaging: Environmental and social issues", Accounting, Finance, Sustainability, Governance and Fraud, Springer
- Kiygi-Calli, Meltem (2018), "The mystique of luxury products", Marketing Management in Turkey,
- Bartosik-Purgat, Małgorzata; Filimon, Nela; Kiygi-Calli, Meltem (2017), "Social media and higher education – An international perspective", Economics and Sociology, Vol.10, No.1, 181-191 DOI: 10.14254/2071-789X.2017/10-1/13
- Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2017), "Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?", International Journal of Forecasting, Vol.33, No.1, 90-101 DOI: 10.1016/j.ijforecast.2016.06.005
- Kiygi Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2012), "The effectiveness of high-frequency direct-response commercials", International Journal of Research in Marketing, Vol.29, No.1, 98-109 DOI: 10.1016/j.ijresmar.2011.09.001
- Kiygi Calli, M.; Weverbergh, M. (2009), "Forecasting newspaper demand with censored regression", Journal of the Operational Research Society, Vol.60, No.7, 944-951 DOI: 10.1057/palgrave.jors.2602637
Courses Offered
| Course Name | Course Code | Period |
|---|---|---|
| Marketing Strategy | BUS315 | 2023/24 Spring |
| Business Communication and Ethics | BUS302 | 2023/24 Spring |
| Sustainability and Ethics in Business | KHAS1730 | 2023/24 Spring |
| Strategic Marketing Management | MBAD503 | 2023/24 Fall |
| Research Methods | SGS501 | 2023/24 Fall |
| Research Methods | SGS501 | 2024/25 Fall |
| Research Methods and Scientific Ethics | SGS601 | 2024/25 Fall |