Asst. Prof.
Ezgi
MERDİN UYGUR
Career
| Start | End | Work | Position |
|---|---|---|---|
| 10 October 2018 | - | Kadir Has University | Assistant Professor of Marketing |
| 05 September 2016 | 10 October 2018 | Kadir Has University | Lecturer in Marketing |
| 18 February 2022 | - | Turkish Interuniversity Board | Associate Professor of Marketing |
Areas of interest
| Consumer behavior | Brand management |
| Experimental design |
Courses
| Code | Course Name | Course Location | Semester |
|---|---|---|---|
| SGS-601 | Research Methods and Scientific Ethics | KHAS | Fall 2020-2021 |
| MBAD-507 | Brand Management | Kadir Has University | Fall 2018-2019, Fall 2020-2021 |
| MBAD-503 | Strategic Marketing Management | Kadir Has University | Fall 2017-2018 |
| BA-334 | Strategic Brand Management | Kadir Has University | Fall 2016-2017, Spring 2016-2017 |
| BA-315 | Marketing Strategy | Kadir Has University | Fall 2016-2017, Spring 2016-2017 |
| BA-331 | Principles of Marketing | Kadir Has University | Fall 2016,2017,2018 |
Projeler
| Start | Start | Project Name | Project Type | Word | Fund Committee |
|---|---|---|---|---|---|
| 21.06.2018 | 10.02.2020 | “When the Replica Experiences Provide More Enjoyment than the Genuine Experiences” | - | Researcher | CERMES, Center for Research on Marketing and Services – Bocconi University |
| 01.03.2016 | 01.04.2017 | “Effects of Financial Restrictions on Consumer Behavior” | - | Researcher | CERMES, Center for Research on Marketing and Services – Bocconi University |
| 13.07.2016 | 03.09.2016 | “Consumer Behavior in Cosmopolitan and Multinational Contexts” “Çok Uluslulaşan Kozmopolit Kontekstlerde Tüketici Davranışı” | Scientific Research Project (BAP) | Post-doctoral researcher | Bogazici University |
| 01.2013 | 06.2015 | “Materialism and Cultural Effects on Experiential Happiness” “Deneyimlerin Mutluluğa Etkisinde Materyalizm ve Kültür Faktörleri” | Scientific Research Project (BAP) | Doctoral researcher | Bogazici University |
Yayınlar
| Title | Type | Publishing House | Year Released | Month | City | Journal Type |
|---|---|---|---|---|---|---|
| Responses to Replica (vs. Genuine) Touristic Experiences. | Full article | Annals of Tourism Research | 2020 | 07 | UK | SSCI |
| How Does Self-Concept Clarity Influence Happiness in Social Settings? The Role of Strangers versus Friends | Full article | Self & Identity | 2019 | 07 | - | SSCI |
| Alone but Together, Autonomous but Related: Self-construal Effects on Happiness in Social Experiences | Full article | Journal of Consumer Behaviour | 2018 | 05 | UK | SSCI |
| Your Ethnic Model Speaks to the Culturally Connected: Differential Effects of Model Ethnicity in Advertisements and the Role of Cultural Self-Construal. | Full article | Journal of Consumer Behaviour | 2016 | 03 | UK | SSCI |
| Humanoid Service Robots: The Future of Healthcare? | Teaching case | Journal of Information Technology Teaching Cases | 2021 | 06 | - | Scopus |
