MELTEM KIYGI ÇALLI

Doç. Dr. MELTEM KIYGI ÇALLI

A BLOK 1. KAT 224

+90 (212) 5336532 - 1691

CV

Eğitim

Doktora

UNİVERSİTEİT ANTWERPEN
Uygulamalı Ekonomi

Yüksek Lisans

İSTANBUL TEKNİK ÜNİVERSİTESİ
İngilizce İşletme

Lisans

MARMARA ÜNİVERSİTESİ
Çevre Mühendisliği

Araştırma Alanları

  • Reklam Etkinliği
  • Dijital Pazarlama
  • Mobil Pazarlama
  • Pazar Tepki Analizi ve Tahminleme
  • Ekonometrik Modelleme
  • Zaman Serisi Analizi
  • Lineer Karma Modeller

İş Deneyimi

2017 / Devam Eden İşletme Bölümü, Dr. Öğretim Üyesi
Kadir Has Üniversitesi

2011 / 2017 İşletme Bölümü, Yard. Doç. Dr.
Okan Üniversitesi

2006 / 2011 Araştırma Görevlisi
University of Antwerp

Yayınlar

  • Akdogan, Cagla Burcin; Uray, Nimet; Ulengin, Burc; Kiygi-Calli, Meltem (2024), "A holistic empirical approach to marketing activities and performance interaction in banking industry: the mediating role of customer-based brand equity", Business Process Management Journal, DOI: 10.1108/BPMJ-02-2024-0072
  • Kirgiz, Omer Bugra; Kiygi-Calli, Meltem; Cagliyor, Sendi; El Oraiby, Maryam (2024), "Assessing the effectiveness of OTT services, branded apps, and gamified loyalty giveaways on mobile customer churn in the telecom industry: A machine-learning approach", Telecommunications Policy, DOI: 10.1016/j.telpol.2024.102816
  • Isler, Zulal; Kiygi-Calli, Meltem; El Oraiby, Maryam (2023), "Babbling through social media: A cross-country study mapping out social networks using eWOM intentions", Electronic Markets, Vol.33, No.1, DOI: 10.1007/s12525-023-00678-9
  • El Oraiby, Maryam; Kiygi-Calli, Meltem (2023), "The influence of packaging design visual elements on consumers’ purchase intention: a comparison study on organic food and non-food products", Organic Agriculture, DOI: 10.1007/s13165-023-00446-1
  • Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2021), "Forecasting time-varying arrivals: Impact of direct response advertising on call center performance", Journal of Business Research, Vol.131, 227-240 DOI: 10.1016/j.jbusres.2021.03.014
  • Kiygi-Calli, Meltem (2019), "Corporate social responsibility in packaging: Environmental and social issues", Accounting, Finance, Sustainability, Governance and Fraud, Springer
  • Kiygi-Calli, Meltem (2018), "The mystique of luxury products", Marketing Management in Turkey,
  • Bartosik-Purgat, Małgorzata; Filimon, Nela; Kiygi-Calli, Meltem (2017), "Social media and higher education – An international perspective", Economics and Sociology, Vol.10, No.1, 181-191 DOI: 10.14254/2071-789X.2017/10-1/13
  • Kiygi-Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2017), "Modeling intra-seasonal heterogeneity in hourly advertising-response models: Do forecasts improve?", International Journal of Forecasting, Vol.33, No.1, 90-101 DOI: 10.1016/j.ijforecast.2016.06.005
  • Kiygi Calli, Meltem; Weverbergh, Marcel; Franses, Philip Hans (2012), "The effectiveness of high-frequency direct-response commercials", International Journal of Research in Marketing, Vol.29, No.1, 98-109 DOI: 10.1016/j.ijresmar.2011.09.001
  • Kiygi Calli, M.; Weverbergh, M. (2009), "Forecasting newspaper demand with censored regression", Journal of the Operational Research Society, Vol.60, No.7, 944-951 DOI: 10.1057/palgrave.jors.2602637

Verilen Dersler

Ders Adı Ders Kodu Dönem
Stratejik Pazarlama BUS315 2023/24 Bahar
İş İletişimi ve Etik BUS302 2023/24 Bahar
İşletmelerde Sürdürülebilirlik ve Etik KHAS1730 2023/24 Bahar
Stratejik Pazarlama Yönetimi MBAD503 2023/24 Güz
Araştırma Yöntemleri SGS501 2023/24 Güz
Araştırma Yöntemleri SGS501 2024/25 Güz
Araştırma Yöntemleri ve Bilimsel Etik SGS601 2024/25 Güz